Santa and his Elves are busy loading the sleigh and making last minute checks before the big day…
At this busy time of year, it’s easy to get so wrapped up in the day to day running of the business that you forget to plan for the Christmas holiday period .
We’ve come up with a 12 point check list to help make sure you have everything covered, so when the 24th comes around you can go home, relax and enjoy the festivities with your family and friends.
- Check staff rotas to ensure all departments are covered over the holiday period.
- Ensure Customer Service are ready to deal with any queries that come in over the holiday, especially between Christmas and New Year.
- Monitor December sales figures daily and take any necessary action to achieve end of year targets.
- Social media and email marketing are both useful last minute marketing strategies to help boost sales.
- Set up a social media plan for the holiday period to make sure someone is monitoring your social assets at all times. You will need to have a clear policy in place to enable designated staff to respond to in-coming comments, know how to handle negativity and even manage a crisis situation.
- Notify customers of: last order and delivery dates before Christmas; dates that the business will be closed; first order and delivery dates after the holiday.
- Contact your accountant in good time to make your final preparations for the year end. Make sure you have all the information you need to complete the finances for the year, including supplier statements and customer payments.
- If you’re a sole trader, don’t forget the self-assessment deadline is the 31st January.
- The period between Christmas and the New Year is a good time to do a stock take and a bit of spring cleaning….both physically and mentally!
- Should Christmas turn out to be white, have a plan in place for getting essential staff into work.
- Have a Health & Safety policy in place to clear snow and ice from company car parks and walkways. Advise staff on how to travel safely in icy and snowy conditions.
- And finally….don’t be a Scrooge! Make sure your staff feel appreciated, everyone gets some time off (including you!) and comes back to work refreshed and ready for a happy, busy and prosperous New Year.