Get 2016 off to a sparkling start with these three resolutions.
- Do your market research. Even if you think you already know everything there is to know about your market, the New Year is a good time to re-visit your existing market data and see if anything is likely to change in the coming year. Have your customers’ needs changed? What are your competitors doing? Are there any new legal requirements you need to incorporate in your plans?
- Complete your SWOT analysis. Use the market research to ensure you are making the most of your strengths and to highlight any upcoming opportunities. Identify any weaknesses or skill shortages in the business. Ensure you are aware of any external threats, such as new legislation or a competitor product launch.
- Use the SWOT analysis to formulate your business plan. Create a monthly calendar to promote your business strengths. Address any skill shortages by learning a new skill, employing new staff or outsourcing to experienced professionals.
If you need more information on how Blue J Marketing can help with your 2016 business plan contact me: firstname.lastname@example.org